BIMI (Brand Indicators for Message Indication) is all the way new technology that has become an important part of an email or email marketing. Till now, when brands used to send promotional emails to their users and if the email lands in the user’s inbox, Gmail or yahoo would display only the first character of the brand name. Thus, the users were not 100% sure about the authenticity and genuineness of the email they are interacting with. Now, senders are using best practices to authenticate their emails using SPF & DKIM and DMARC.
Therefore, due to the increase in email users, a group was formed to develop a visual indicator and add a layer of security to email inboxes. Thus, BIMI was created.
BIMI is a technique of Brand Identification and Email Authentication. BIMI is an emerging standard that will help establish brand identity and trust on email channels. By using BIMI, a brand can display its organization’s logo in users’ inboxes with the fact that the email is authentic and is received from a verified source without requiring any internal checks.
BIMI enables an additional layer of email security and authentication by enabling the inbox to display brands logos besides the email. As a result, no scammer can use the same logo for their misuse or any type of email scam.
BIMI makes it easier for the users to trust the brand as it follows the authentication checks, add your brand logo to the sender and visible the inbox of the user along with the sender’s name. the users will start identifying your logo with your brand image.
Following the above points, it is expected that your brand logo should have a digital certificate called VMC (Verified mark Certificate) which ties together – your company, brand logo, and domain you are using to send the emails in the digital world. The reason is, that you will be able to track any malicious activity like any miscreant trying to use your company’s logo in their emails and take legal action against that.
BIMI is a technology that is all new to the email industry and soon is going to become mandatory for brands to display their brand logos for visibility and better engagement. The layer of security BIMI provides results in increased trust and relationships with your customers.
Due to the positive results, it provides to marketers, the usage of BIMI is expected to grow in the email industry.
Now, it’s time to get started and implement the above steps of BIMI and bring them into usage.
Once the BIMI program goes live, and all required things are being done, then you as an email sender can reap the benefits of displaying your brand’s logo on the email platform in the world.